Daylight Saving Time – Saving Energy

Posts Tagged ‘California’

Arlington, VA (PRWEB) January 06, 2012

On Thursday, January 12 from four:00 to five:00 p.m. Orient, Dr. Robert Cialdini, leading behavioral scientist and Opower advisor, will host a webinar to discuss how marketers can use behavioral science to improve their effectiveness. This will be the most up-to-date in Opowers The Electrical power of Vitality Details webinar series.

Effective persuasion is central to accomplishment in most roles but many elements, such as an unsure economic climate, can make this demanding. Professor Cialdini will give an overview of six universal ideas of profitable persuasion and then dive into examples and supporting analysis on how marketers can use these concepts to generate good results in their efforts.

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The webinar is meant for marketing and advertising or communications pros, client service leaders or individuals who are normally curious about how to turn into a lot more successful at channeling effective results.

Dr. Robert Cialdini has finished substantial academic perform in the psychology of impact and above 30 several years of analysis on the subject matter have attained him an global reputation in the fields of persuasion, compliance, and negotiation. He spent significantly of the earlier ten years learning conservation and effectivity, and his publications, like Influence: Science &amp Apply, are the consequence of a long time of inquiry into the factors men and women comply with requests in enterprise options. Throughout the world, Affect has sold far more than two million copies. In the area of impact and persuasion, Robert is the most-cited dwelling social psychologist in the entire world nowadays. He acquired his PhD from the College of North Carolina and his submit-doctoral training from Columbia College. He has held Visiting Scholar appointments at Ohio State, the University of California, the Annenberg College of Communications, and Stanford Graduate College of Business. Presently, he is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

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To register, remember to visit https://www2.gotomeeting.com/sign-up/363581250.

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About Opower&#thirteen

Opower is the leader in vitality info software program, supplying the utility industrys only cross-channel platform proven to drive vitality effectivity gains on a huge scale. Using reducing-edge behavioral science and patent-pending analytics, the Opower platform enables utilities to give targeted energy info and suggestions to each client. More than sixty utilitiesincluding eight of the 10 biggest in the USpartner with Opower to increase the success of their power-performance portfolios and motivate their buyers to turn out to be far more vitality efficient, although significantly escalating the stage of consumer engagement and all round buyer satisfaction. For utilities with Superior Metering Infrastructure (AMI), the Opower platform represents a expense-efficient way to convert hourly information into measurable vitality financial savings, providing a crystal clear return on investment immediately to consumers. Launched in 2007 and privately held, Opower is headquartered in Arlington, Virginia, with a second workplace in San Francisco, California. For far more info, make sure you pay a visit to http://www.opower.com.

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compact fluorescent

An increasing number of public and private organizations are realizing the importance of energy savings and picking up on the philosophy pioneered in 1970s California by the Godfather of Green, Art Rosenfeld.

While Rosenfeld, a nuclear physicist and California energy commissioner, started the movement that saved the state having to build many new electricity generating facilities, he's no longer the Lone Ranger.

For instance, the Manteca Unified School District reportedly shaved $2.2 million from its energy bill over 19 months through energy efficiency.

DTE Energy, which operates Detroit Edison, reported that its energy efficiency programs saved customers $31 million in 2010 with lifetime savings estimated to be about $520 million.

And 16 members of the American Chemistry Council saved enough BTUs through energy efficiency measures in 2010 to power all the homes in a city the size of Akron, Ohio, for one year.

To quote Donald Trump: "That's huge."

Energy efficiency operates through a simple premise: install devices that use less power to save energy and, more importantly, money. Another benefit is a reduced greenhouse gas footprint. But that benefit is more esoteric and generally lost on Joe Consumer, especially with fuel prices taking an extra share of his resources.

Many of the cities and counties we're working with at the San Joaquin Valley Clean Energy Organization are doing the same thing. Although the only recognition they're likely to get is whatever I write in this post and others that follow.

One of them, the City of Delano recently purchased 250 ecostrips for employee work stations. These power strips enable workers to turn off various electronic devices when not in use to reduce what many in the business call "vampire" power. This siphons off electricity for unneeded functions.

According to my calculations, which show the average ecostrip can save about 12 percent of energy used, the savings for Delano can save about 36,180 kWh a year. Not bad for something that costs $24.95. The project is just the start, and the city has much more planned.

And Tulare County, which is gearing up to launch an $826,000 energy efficiency lighting upgrade of about 17 of its buildings, could rack up savings of about 900,000 kWh. And that's just by replacing light fixtures and bulbs.

In fact, SJVCEO's work with the San Joaquin Valley Air Pollution Control District, which includes Tulare County and 35 other jurisdictions, amounts to potential savings of 5.5 million kWh. The savings on electricity bills and in CO2 should be noticeable.

When I started working for this organization about a year and a half ago, energy efficiency hardly seemed tangible. Sure, I knew about using less power. In fact, I had nothing but a swamp cooler in my home despite summer temperatures in the Valley pushing past 100 degrees 40 to 50 days a year. Evaporative coolers use a fraction of the power an AC unit does.

And I knew about turning off lights. My father, the light cop, also wouldn't turn on the furnace until the mud puddles outside started to freeze at night.

But my experience working with utility and state engineers on energy audits and my own research has shown what an important role energy efficiency can play on a national scale. Buildings use an estimated 80 percent of the nation's generated power.

Cut that by a third, and dividends come not only in reduced emissions but in national security. Less reliance on imported energy means less exposure to fluctuations in oil prices.

Extending that argument into renewable energy further bolsters the national security benefit while reducing pollution.

Some of the biggest drivers in this sector are institutions of higher learning.

For instance, universities in the Big 10 purchased 256.6 million kWh of green power in the 2010-2011 academic year, earning a first-place conference ranking in the U.S. Environmental Protection Agency's College and University Green Power Challenge. The University of Pennsylvania in the Ivy League won for best individual college with 200.2 million kWh purchased.

Gazing into my imaginary crystal ball, I see energy efficiency gaining increased importance on all fronts. Yet, I also see people responding more favorably to renewable energy, especially as prices for alternatives drop. If solar does become economically favorable even without subsidies, the decentralized power generation system envisioned by Al Weinrub will become a game changer.

And I see the EPA's annual greenhouse gas inventory gaining importance. The recently released 16th annual report shows a 6.1 percent decline in overall emissions for 2009, largely due to a stalled economy.

Perhaps in a few years, that decline will be attributed to efficiencies and alternatives.

compact fluorescent

green energy

Milwaukee Journal Sentinel (blog)

State expands energy efficiency program Central Valley Business Times A new energy efficiency program, dubbed “Energy Upgrade California” from the California Energy Commission, is expected to increase energy efficiency in private homes and encourage clean jobs. "Energy Upgrade California is exactly the kind of innovative ... An energy boost for homesMilwaukee Journal Sentinel Power bills to increaseSydney Morning Herald New State Program Helps Bay Area Homeowners Save Money on Energy Efficiency...Live-PR.com (press release) American Banking News (press release) all 44 news articles »

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Kansas City Star

Cooper Lighting's HALO® LED Downlight Series Lends Range of Energy-Efficient... Kansas City Star The Bidwell Mansion Visitor Center in Chico, California, now enjoys a variety of energy-efficient, aesthetic and cost-saving benefits thanks to the HALO(R) ... and more »

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Octus Energy Completes Energy-Efficient Lighting Project for Contra Costa ... MarketWatch (press release) About Octus Octus, Inc. (OTC:OCTI) is a smart energy efficiency company headquartered in Davis, California that significantly reduces the energy costs of ... and more »

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wind powerwind energy

California's appliance rebate program has money remaining San Jose Mercury News The federal-state Energy Efficient Appliance Rebate Program offers $200 on refrigerators, $100 on washing machines and as much as $50 on room air ... Appliance Rebate Program Now Available Through City of Santa ClaritaKHTS Radio all 11 news articles »

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